Body by Binay, exclusive sit down with Binay Curtis, local fitness leader and #1 award winning streaming workout by Marin Magazine 2020
“Don’t count the days, make each day count!”
The room was hot and as everyone's sweat hit the floor one drop at a time, the feeling in the room couldn’t have been more positive. It was noticeably tense as each move was more strenuous than the next. Heart rates were rising like the high tide and the feeling of “YES!” was palpable. It felt so damn good. From all over the world, people attended looking for self improvement both physically, mentally, and pushing themselves to the limit. Binay Curtis’s HIIT workout was happening from her home studio in Tam Valley, CA.
But wait, let me backup for a second. The year is 2020 and a global pandemic is ravaging the world. In person activities were shut down and as California was one of the first states to lock down its population, the usual in person class could not escape. A time when even outdoor fitness classes allowed 10 people, then 9, 8, 7, 6, 0! As each opportunity to continue providing physically challenging and uplifting classes dwindled, an incredibly gifted individual was making plans to endure. We’re going online, baby!
“Her magic is really the ability to connect virtually. The ability to create a virtual community and fill the gap for so many people who lost their studios and gyms when quarantine shut them down could only have been accomplished by her alone”, said her “sweat sister” Caren Orum. As I listened to the impact of her virtual classes on her members, I realized quickly what a heavy lift it is to create a fully functioning online fitness class. It is a feat in a time when every person has an iphone/android ready to upload content, to provide an engaging virtual experience that people want to come back to - and they did, over and over. The opportunity to attend a fitness class right in your own home or location of choice has allowed people to take a class whenever or wherever cultivating the ultimate in convenient fitness.
Binay Curtis, PR executive, nutritionist, and fitness instructor as they say “made lemonade out of lemons”. Her fitness room was a zoom room and her members went from local to global overnight. From her home in Tam Valley, the world would now know what it meant to sweat. But like the sweat her members felt, so did Curtis as she struggled to make a Zoom class just as intense and exciting as an in person studio. So what did she do? Curtis invested in a team of production engineers, website designers, workout partners and advisors. They were exactly who she would need to make it happen in a time when the consequential impacts of lockdown meant certain demise for businesses across the country.
Her team meant the world to her, especially because they were her family! If there’s one thing I could be inspired by during my conversation with her, it was her family coming together as a unit and supporting her passionate business. Her two children and husband became the production team, website designers, and workout partners. Without skipping a beat, the transition to online happened, as a family which reflects really the type of community and local population that exists here just beyond Tam Junction. This family oriented community within and surrounding Tam Junction brings a certain entrepreneurial spirit one has to experience to know. This story as i’m learning, is not uncommon here in Tam Valley, and was certainly a foundation for her to launch online in such a quick time period.
But, it wasn’t all sunshine and rainbows. Teaching a class with actual people in the room allows for direct human connection and motivation. However, Curtis was teaching online. Personally I had been attending Peloton classes for a few years and creating an intense, fun, and demanding workout with production quality takes immense resources (and funding). As an online fitness instructor, one must adapt to a new way of connection, without your students in the room. That human connection is almost severed. But, Curtis using her background as an Executive Media Trainer (someone who trains executives to work with reporters on camera), utilized a honed toolset to create engaging, uplifting, and motivational classes.
By the way, if you don’t believe me, Marin Magazine just voted her Zoom fitness class as the #1 streaming fitness class in Marin!!!! Trust me, you and your wellness are in good hands. She offers the full package. Online zoom HIIT classes, nutrition consultations, customized programs, and access to pre-recorded classes.
Taking one of Binay Curtis’s HIIT classes in Tam Valley will leave you breathless in the most magical of ways. You’ll be joined by others both from Tam Valley and all over the world to be a part of something special and inspiring. They can do this from anywhere in the world from a small apartment in the middle of a city to spaces of all shapes and sizes. This culmination of a career in nutrition and fitness is Binay’s magnificent virtual streaming workout. Body by Binay isn’t just a slogan. It’s a tangible feeling of a community joining together to reach their fitness goals and the results that come along with it: energetic, healthy and strong.Together with her and her loving family, you will be delivered to a fast paced HIIT workout just when you need it. When human connections are harder to grasp, Body by Binay is here to pull us together.
“You inspire me as much as I inspire you. Look at you in your kitchen, living room, bathroom, and bedrooms creating strength inside and out!” - Binay Cutis
Book a class or nutrition consultation @ https://www.bodybybinay.com/